January Consulting

Access Control & Security Systems Market Share

Written By: Jan Rabinowitz - May• 07•11

Problem: The magazine was ranked 5th in advertising pages among the six industry publications.

Solution: Use research to improve the magazine’s credibility and establish it as an authority in the industry.

RESULT: Within two years, the magazine moved to number 1 in the market. This was achieved through quarterly surveys on editorial topics such as a salary survey and systems integration trends. Once the research budget was cut significantly as well as due to the recession, the ad pages dropped, and ultimately, the magazine stopped publishing a print edition.

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